Salesforce gets a 30% higher sale price, lower attrition, and a faster growth rate for industries vs. company overall (33% vs. 24%).
It's no secret that most horizontal SaaS companies generate the vast majority of their revenue from other tech companies.
But now, they're catching on to the potential impact of focus and specialization within specific industry verticals.
At Dreamforce 2022, Salesforce President and CFO Amy Weaver noted that Industries is one of 3 strategic growth pillars for the company. Why? 30% higher average selling price, lower attrition rate, and a higher growth rate for industries vs. company overall (33% vs. 24%).
Companies like Seismic were early adopters to this trend, but now we're seeing more SaaS companies embrace this model.
When embarking on this model, where do you start? Not everyone has a "Financial Services Cloud" like Salesforce.
We both played a major role in executing this strategy at Seismic, and this is our take on the 4 steps to building a successful industry strategy.
Download our intro guide and we'll send you the workshop registration page when it's ready.